I had the wonderful opportunity to work with Joomi Lim, an eccentric luxury jewelry brand with their own unique bold creative direction to design & illustrate concepts that would be manufactured in the future.
NYC BAG Charms
New York City themed bag charm concepts in both hard enamel and softer plush like style working in tandem with four motifs provided (I <3 NY, Big Apple, NY Taxi and a Pretzel); the concepts had to be flushed out to match Joomi Lim’s bolder fun branding. These keychains are to be produced in the near future only being exclusive to Joomi Lim’s Asia market.
Dazzling Fruits
With the creative freedom I had, I put together different sized gemstones to create a variety fruits consisting of limes, strawberries, grapes, cherries and pineapples. These motifs would later on be more finalized as earrings that dangle with style.
Joomi Lim LuLU dog Mascot
In remembrance of Lulu, Joomi (the company founder’s dog), wanted an anime-like encapsulation of her dog Lulu that has passed away as a branding idea.
Birthstone gems
This curated birthstone set includes the first six months with matching colored enamel on the outside with it’s correlated birthstone on the inside, along with the second half of the year with clear crystals surrounding the main gem. This concept will later on be produced as bracelets with the gemstones as a center piece.
